Michael Kraabel

Branding - Marketing - Creative Direction - Strategy

I have been fortunate to work with some of the most interesting companies in the world.

Creative Direction

With over two decades of experience developing brands, my experience providing creative direction has been a successful guiding force to harmonizes diverse ideas and visions into a cohesive, compelling narrative, driving the artistic and strategic vision of a project or brand.

Marketing + Sales Results

My expertise lies in crafting marketing strategies that seamlessly blend creativity with data-driven insights, ensuring robust plans that not only spark engagement but also deliver measurable, impactful results for businesses.

The Distill Methodology

I have developed a unique approach to hosting brand distillation workshops. I help clients to distill complex brand narratives into clear, resonant stories that relate with participants, guiding them through the process of uncovering the essence of their brand.

Brand Incubation

I enjoy creating brands from the ground up – starting with market research all the way through developing an ethos and a go-to-market strategy.  I have started and operated several projects and companies over the years.