Social

    Carmex – Half-Court Hero

     1024 683 Michael Kraabel

    I was the creative lead on a campaign that ultimately resulted in a “Viral Video for the Year Award” and a “My Sportcenter Moment” commercial. CARMEX Lebron James Half-Court Hero Contest Carmex + Lebron James Half-Court Hero Campaign This campaign was part of a larger outreach program to reach deep into the Carmex fan base.…

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    Carmex Half-Court Academy

     1000 667 Michael Kraabel

    I developed the concept for the Carmex Half-Court Academy film series to be used in coordination with a social media partnership with Lebron James. Challenge It was less than a challenge, but more of an opportunity.  As part of our sponsorship with LebronJames.com and his social media properties, we were allowed a certain number of…

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    Dominica Challenge

     1024 683 Michael Kraabel

    Rebranding a hidden Caribbean travel destination to the adventure- and experience-seeking millennial market. The Origins The inception of the Dominica Film Challenge marked a pivotal moment in the promotion and awareness of Dominica as a unique Caribbean destination. The concept was devised for the Discover Dominica Authority with two primary objectives: to significantly raise awareness…

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    Ultradeck – by Menards

     1024 576 Michael Kraabel

    Wrote, Directed, and Produced a series of television spots used to launch the new line of Ultradeck products at Mendards. ULTRADECK New Product Launch Campaign The Challenge We were challenged to come up with a unique concept that highlighted the new Ultradeck product from Menards. The new composite decking product  was a major evolution in…

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    Carmex + Lebron

     960 720 Michael Kraabel

    A simple branded integration program between Carmex and Lebron James that created an internet sensation. Lebron James + Carmex Challenge We had a limited marketing budget at Carmex, but big hopes and dreams. Lebron James was a big fan of Carmex, using it during his warm ups to get ready for each game. While we…

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    Honeywell Social

     1024 682 Michael Kraabel

    My team was responsible for the management of Honeywell’s social media content creation and customer service. honeywell_holiday2014v2-9878 honeywell_holiday2014v2-9876 honeywell_holiday2014v2-9851 honeywell_holiday2014v2-9831 honeywell_holiday2014v2-9801 honeywell_holiday2014v2-9928 honeywell_holiday2014v1-9540 honeywell_holiday2014v1-9453 honeywell_holiday2014v1-9397 honeywell_holiday2014v1-9759 honeywell_holiday2014v1-9756 honeywell_holiday2014v1-9675 honeywell_holiday2014v1-9618 honeywell_holiday2014v1-9568 honeywell_holiday2014v1-9644 Panasonic-HW-Partnership-FB1200x1200v2 HW-Introduce_T-series-FB1200x1200V2 HW-Grilling-FB1200x1200 HW_Spring-Waterproof-FB1200x1200v1 HW_Snowman_FB1200x1200v5 HW_05 HW_03 HW_01 HW-DoorMakeover-FB1200x1200vFiresafety HW-Drapes-FB1200x1200v3 HW-EarthDay-Fb1200x1200v3 HW-TSeries_closeup-1200×1200-Farenheight HW–Text-etiquette-FB1200x1200 HW-SmartThingsPartnership-FB1200x1200v2option2 HW-SWEATYCITY-FB1200x1200v1 HW-SECURITY-FB1200x1200_V2-Recovered HW-Protectphonebeach-FB1200x1200-Recovered HW-MotherDay-FB1200x1200 HW-MedicalID-FB1200x1200 HW_Valentines_FB12–x1200v3 HW-Allergies-FB1200x1200 HW-AmazonEcho_FB1200x1200v2 HW-CoolWindow-FB1200x1200v3 HW-DoorMakeover-FB1200x1200v2

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