I developed the concept for the Carmex Half-Court Academy film series to be used in coordination with a social media partnership with Lebron James.
Challenge
It was less than a challenge, but more of an opportunity. As part of our sponsorship with LebronJames.com and his social media properties, we were allowed a certain number of posts and promotions each year. As we were winding down a Half-Court Hero Online Sweepstakes, we need some extra ammunition to promote the contest. It was weeks away from the end, going into the holiday season when we got the challenge.
Solution
I quickly write up a script treatment for a multi-part Half-Court Academy Training Series that could be promoted on LebronJames.com and his social media properties. We had a rough outline of a script and dialog, but got approval to run with the idea. We rented out a local university gym and converted it to the set of our Half-Court Academy. It was Christmas Even when we were filming, so the 18 hour day was a little exhausting. We even passed on “wrap beers” that day.
Behind The Scenes
