Visual Storytelling: Four Dimensions of Brand Engagement

1024 576 Michael Kraabel

I love visualizing process. I know this is an odd affinity, but I’ve come to accept that not everyone has a visual brain.¬† Or rather, not everyone can visualize the chaotic maze of ideas that stream through the mind of creative person. For thousands of years the world was believed to be flat and to say otherwise would mean certain persecution. It wasn’t until advanced science joined the conversation, introducing basic physics and observational¬† data, that the belief of a round earth started to expand. Then, one day, someone had the audacity to create a globe – the perfect visualization tool to help humans understand the vast nature of our world.

 

Rational

Emotional

Visceral

Empathy

Author

kraabel

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