Visual Storytelling: Four Dimensions of Brand Engagement

10 months ago  •  By  •  0 Comments

All good stories start with a great idea. How this idea comes to life is where creativity can really come to life.

I love visualizing process. I know this is an odd affinity, but I’ve come to accept that not everyone has a visual brain.¬† Or rather, not everyone can visualize the chaotic maze of ideas that stream through the mind of creative person. For thousands of years the world was believed to be flat and to say otherwise would mean certain persecution. It wasn’t until advanced science joined the conversation, introducing basic physics and observational¬† data, that the belief of a round earth started to expand. Then, one day, someone had the audacity to create a globe – the perfect visualization tool to help humans understand the vast nature of our world.

 

Rational

Emotional

Visceral

Empathy

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