Masonry Blog

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    For The Love of Marketing Prose
    1024 683 Michael Kraabel

    I believe in the power of the written word to inspire an audience and to lead them on a visceral journey of self-discovery. I am writer, but I still make mistakes, leave drafts riddled with typos, drop letters from words,…

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    Film Recommendations for Movie Lovers (Part I)
    1024 683 Michael Kraabel

    Updated: January 23, 2017 Fun and Quirky Films You’ve Never Heard Of I’ve spent the better part of my life watching movies. My first job was at a small town video rental store. I was paid $5.35 an hour, but…

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    Films: To Watch List (2017) – Part I
    1024 683 Michael Kraabel

    How many times have I spent hours looking through the never ending list of movies on Netflix and Amazon Prime trying to remember what movies where on my “to watch” list? I rarely like to re-watch movies, which is what…

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    Visual Storytelling: Four Dimensions of Brand Engagement
    1024 576 Michael Kraabel

    I love visualizing process. I know this is an odd affinity, but I’ve come to accept that not everyone has a visual brain.  Or rather, not everyone can visualize the chaotic maze of ideas that stream through the mind of…

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    The Power of Brand Films: How Stories Stir Our Souls
    1024 687 Michael Kraabel

    In 1895, two French brothers, Auguste and Louis Lumière, invented and patented the cinematograph—a device that could record, develop, and project motion pictures. The first film ever shot with their creation was a short black-and-white silent documentary that ran a mere…

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