Blinds Between Glass

Developed a new brand campaign for Blink – Blinds-Between-Glass by ODL.  The new campaign focused on both retail and trade sales.

The Challenge

ODL challenged us to not only develop an entirely new brand name and identity system for their new blinds-between-glass product but also to develop a campaign and digital strategy to launch it to trade and consumer audiences.

The Solution

My team developed a comprehensive brand platform, naming the new product “blink” and developing an extensive catalog of brand assets to use across both traditional print media and a heavy digital launch.