<img src="https://b3511184.smushcdn.com/3511184/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png?lossy=1&strip=1&webp=1" alt="Michael Kraabel" title="Michael Kraabel" data-at2x="//www.kraabel.net/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png" width="522" height="287" style="height:297px;" srcset="https://i0.wp.com/www.kraabel.net/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png?w=522&ssl=1 522w, https://i0.wp.com/www.kraabel.net/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png?resize=300%2C165&ssl=1 300w" sizes="(max-width: 522px) 100vw, 522px">

<img src="https://b3511184.smushcdn.com/3511184/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png?lossy=1&strip=1&webp=1" alt="Michael Kraabel" title="Michael Kraabel" data-at2x="//www.kraabel.net/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png" width="522" height="287" style="height:297px;" srcset="https://i0.wp.com/www.kraabel.net/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png?w=522&ssl=1 522w, https://i0.wp.com/www.kraabel.net/wp-content/uploads/2024/03/MICHAEL_KRAABEL_SCRIPT_DARK@2x-2.png?resize=300%2C165&ssl=1 300w" sizes="(max-width: 522px) 100vw, 522px">

Michael Kraabel

CertainTeed

Digital Transformation + Strategy

I led a multi-disciplinary team through my Distill workshop process to gain internal alignment and to help craft a long-term digital transformation strategy.

Related