Digital Product Launch

Developed a digital-first go-to-market strategy for Honeywell’s new line of revolutionary Wi-Fi connected Lyric Thermostats.

The Challenge

Honeywell faced a growing challenge from Nest, disrupting the home thermostat space, using connected technology and a sleek modern design.  We were challenged to deliver a compelling digital-first launch campaign to put Honeywell back in the lead.

The Strategy

We developed a comprehensive digital strategy, leading the Honeywell internal marketing and product teams through my Distill workshop methodology to get alignment, uncover insights, and develop a comprehensive plan to bring the new product to market.  Following the roadmap, my team developed an ecosystem of marketing assets and tools, including digital media, social content, channel support materials, website, support/install videos, and more.