Led an effort to rebrand one of the pioneers in the additive manufacturing and 3D printing industry.
STRATASYS
Global Rebranding
The Challenge
In a time when 3D printing was hitting mainstream news and investors were looking at the category with greater interest, Stratasys lacked a cohesive brand story and vision. My team lead a global strategic analysis that ultimately led to the recommendation to rebrand and align all divisions under a new unified brand system.
The Solution
My team developed an entirely new brand system, story, go-to-market strategy, and vision for the 3D printing market.
Brand Line:
The 3D Printing Solutions Company.
Purpose:
We shape lives by revolutionizing the way things are made.
Position:
Stratasys is the trusted leader in innovative 3D Printing and manufacturing solutions that empower individuals and organizations to transform the way they imagine, design and make things.
