The concept of the uncanny valley isn’t new, but it’s never been more relevant. First coined by Japanese roboticist Masahiro Mori in 1970, the uncanny valley describes the unsettling feeling we experience when something, usually a robot or digital representation, becomes almost lifelike but not quite. The more human-like something appears, the more comfortable we become, up to a point. When that point is crossed, we plunge into discomfort or even revulsion. That’s the valley.
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