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    kraabel

    Reflecting on Bishop+Rook’s Journey and Lessons Learned

     1024 683 Michael Kraabel

    When I started Bishop+Rook, I wrote a letter expressing my passion for vintage Land Rovers and the joy I found in connecting with others who shared this enthusiasm. I laid out a vision to create a company dedicated to restoring these iconic vehicles to their original factory condition. Our goal was to honor the heritage…

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    Reviving Red White & Blue

     680 540 Michael Kraabel

    When we think of American beer history, names like Budweiser and Pabst Blue Ribbon often dominate the conversation. Yet, nestled in the annals of brewing lore is a brand that once held a cherished spot in the hearts of beer lovers: Red White & Blue. This brand, rich with history and cultural significance, is poised…

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    Creative Revolution – Reimagining Vintage Advertising

     1024 576 Michael Kraabel

    Our latest Lab Challenge is called “Creative Revolution,” and it is an opportunity to travel through time to reimagine vintage advertising for the modern world. This initiative invites you to explore the roots of advertising, understand the historical context of past campaigns, and infuse them with contemporary sensibilities and creativity. Creative Revolution is a project…

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    Hapu the Weaver and the Birth of Advertising

     1024 576 Michael Kraabel

    Advertising, as we understand it today, has a rich and fascinating history that stretches back to ancient civilizations. Among the earliest known examples of advertising is the story of Hapu the Weaver, an Egyptian craftsman whose innovative approach to promoting his business has left an indelible mark on the annals of marketing history. The Context:…

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    Embracing Technology in Marketing

     1024 576 Michael Kraabel

    The marketing industry has always been a fertile ground for innovation, often driven by the latest technological advancements. In 2024, this trend shows no sign of abating. Instead, technology continues to act as a powerful disruptor, reshaping how we connect with audiences, craft narratives, and measure success. While the adoption of new tools invariably raises…

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    Rebranding Strategy

     1024 574 Michael Kraabel

    Rebranding is a strategic initiative that involves altering the corporate image of an organization. It is a market strategy that can entail changing a brand’s name, symbol, or design to reestablish its presence in the market. Rebranding transcends visual updates, requiring a variety of strategic and operational efforts to reposition the brand effectively. Levels of…

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    Voyager DISTIL Methodology

     1024 576 Michael Kraabel

    The Voyager DISTIL Methodology is a comprehensive approach designed to streamline project development and execution. It focuses on five key phases: Define, Investigate, Strategize, Transform, Implement, and Learn. Each phase enhances clarity, fosters innovation, and ensures successful project outcomes. The Voyager DISTIL Methodology provides a robust framework for organizations struggling with change. By offering clarity,…

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    Building Trust Through Brand Trust Signals

     1024 576 Michael Kraabel

    Trust signals are the various indicators and cues a brand uses to convey its reliability, credibility, and authenticity to its audience. These signals help build confidence and trust among potential and existing customers, influencing their decision-making process. Establishing and maintaining trust with customers is critical for the success of any brand. These signals can significantly…

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    Exploring Visual AI Platforms

     1024 576 Michael Kraabel

    Visual AI platforms have revolutionized the way we create and interpret art. To showcase their capabilities, we’re comparing some of the leading platforms by using a universally recognized painting as our base: Leonardo da Vinci’s “The Last Supper.” This experiment was run on June 6, 2024. Background on The Last Supper Leonardo da Vinci’s “The…

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    The Power of Generative AI in Imagery and Content Creation

     1024 576 Michael Kraabel

    Generative AI is transforming the way we create imagery and content, enabling us to visualize concepts that were previously unimaginable. As someone who has managed hundreds of designers over the years, I’ve seen firsthand the unique styles and abilities each designer brings to the table. Yet, even the most skilled individuals are limited by their…

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    The Power of Mission, Vision, and Values Statements for SMBs

     1024 576 Michael Kraabel

    For small and medium-sized businesses (SMBs), establishing a clear mission, vision, and values statement is more than just a create exercise; it’s a strategic necessity. These statements serve as the guiding compass for your brand, helping to focus efforts, align team members, ensure consistent communication, and build a cohesive company culture. Let’s explore why these…

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    Mastering Target Audience Identification in Small Business Marketing

     1024 576 Michael Kraabel

    The temptation to cast a wide net, hoping to attract as many customers as possible, is strong. However, a large pool of potential customers is not as effective as a small pool of prospects who are closer to making a purchase. To begin, it’s important to have a clear picture of who your customers are.…

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