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    kraabel

    Visual Storytelling: Four Dimensions of Brand Engagement

     1024 576 Michael Kraabel

    I love visualizing process. I know this is an odd affinity, but I’ve come to accept that not everyone has a visual brain.  Or rather, not everyone can visualize the chaotic maze of ideas that stream through the mind of creative person. For thousands of years the world was believed to be flat and to…

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    The Power of Brand Films: How Stories Stir Our Souls

     1024 687 Michael Kraabel

    In 1895, two French brothers, Auguste and Louis Lumière, invented and patented the cinematograph—a device that could record, develop, and project motion pictures. The first film ever shot with their creation was a short black-and-white silent documentary that ran a mere 46 seconds , “Workers Leaving the Lumière Factory.” Despite it’s diminutive size (800 frames, or…

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