My Blog

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    Dear Internet of the Late ’90s and Early 2000s

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    I miss you.You weren’t perfect. You were loud, clunky, and a little too obsessed with under-construction GIFs. But you were alive. Messy, chaotic, and full of raw energy. You weren’t trying to be “seamless” or “user-friendly.” You were digital for the sake of digital. And that made you exciting.You didn’t care about KPIs or engagement…

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    The Bio Challenge

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    Most bios are word salad. You’ve seen them. “Strategic leader.” “Passionate innovator.” “Driving growth through synergy.” None of it means anything.I was reviewing resumes for a social media and paid media management role recently, and by the fifth one, I couldn’t tell if I was reading different people or copy-pasting the same buzzword-laced template. Everyone…

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    The Silent Erosion of Language in the Age of Algorithmic Curators

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    Words are disappearing, and most of us haven’t even noticed. A recent study from technologist Richard Soares found that more than 11,000 common English nouns have dropped in usage by over 80 percent. Not over centuries. Not even over decades. In just the past few years.These aren’t obscure terms or outdated jargon. These are everyday…

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    Writing Human: Stop Speaking in Acronyms

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    I’ve been in this industry a long time, and I’m trying to figure out if I’ve just turned into a grumpy old veteran or if acronyms have genuinely gotten out of control. Either way, it’s a problem we need to address. Stop writing and speaking in acronyms.Meetings already require stamina. Now add an endless parade…

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