My Blog

small with sidebar

    Mastering Target Audience Identification in Small Business Marketing

     1024 576 Michael Kraabel
    0

    The temptation to cast a wide net, hoping to attract as many customers as possible, is strong. However, a large pool of potential customers is…

    The Unique Dynamic of Business Owners and Partners

     1024 576 Michael Kraabel
    0

    In the world of business, one of the most critical factors for success is having trustworthy partners. These partners play a pivotal role in shaping…

    Insights on Overcoming Barriers to Customer Engagement through Marketing, Advertising, and Branding

     1024 574 Michael Kraabel
    0

    With 20 years of experience in the marketing world, I’ve seen firsthand how challenging it can be to engage customers in a meaningful way. Engagement…

    Brand History: Unique Selling Proposition (USP)

     600 343 Michael Kraabel
    0

    Rosser Reeves was a pivotal figure in the advertising world whose contributions significantly shaped the mid-20th-century advertising industry and laid foundational principles that continue to…