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    Rethinking Brand Models

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    We are beginning a new era in branding, and the call for a revamped framework is loud and clear. A new model centered around the…

    Best Books on Branding (2024)

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    Each of these books offers unique insights into the complexities of brand marketing. From understanding how to communicate effectively with your audience to leveraging the…

    Building a Brand by Growing Smaller

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    Throughout my career in advertising, I always thought my agency needed to pitch and win every client we could. When I went out on my…

    Historical Overview of Branding and Marketing from Ancient Markets to the Industrial Revolution

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    From ancient marks of craftsmanship to the trademarks of the industrial age, branding and marketing have become central to the commerce and culture of societies…