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    Artificial Intelligence (AI) vs. Human Intelligence (HI) in Creative

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    My initial stance was to be highly skeptical of using artificial intelligence (AI) in branding and marketing. The very idea of AI weaving its way…

    The Future of Fractional Creative Leadership

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    Over the past couple of years, I have witnessed the rise of a trend: the emergence of fractional marketing executives as the norm rather than…

    Inspiring Brand Mission Statements

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    Brand missions articulate the purpose and intentions of a company, often focusing on what they aim to achieve for their customers, society, or the world…

    The Silent Online Majority

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    A significant portion of the online community, which I started to refer to as the “silent online majority,” primarily consumes content without actively engaging in…