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    Rational + Emotional Decision Making

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    When it comes to consumer behavior and decision-making, the contrast between rational and emotional decision-making choices stands as a captivating subject. The landscape of purchasing…

    The Importance of a Marketing Philosophy + Methodology

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    Having a defined philosophy is akin to having a compass that guides every decision. It sets the tone for how a brand interacts with its…

    The Power of Authentic Content

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    In the ever-evolving world of marketing, generating Authentic Content has emerged as a crucial strategy for businesses seeking to engage, build trust, and connect with…

    Unintentional Entrepreneurship

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    Unintentional Entrepreneurship: From Experiment to Global Company – Lessons Learned Along the Way Let me take you on a journey – a story about accidental…