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    Writing Human: Stop Speaking in Acronyms

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    I’ve been in this industry a long time, and I’m trying to figure out if I’ve just turned into a grumpy old veteran or if…

    The Machine Watches, The Machine Waits

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    When E. M. Forster published The Machine Stops in 1909, the world had no internet, no digital assistants, no algorithms curating every desire. And yet,…

    200+ Overused Words and Phrases in AI Generated Content

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    There’s something off about the way content reads lately. You’ve felt it. Your audience has felt it. Maybe they can’t name it, but it’s there.…

    Brand Performance Marketing

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    Clients don’t usually come to me asking for help with their brand. They come when performance starts slipping. When Customer Acquisition Costs spike. When retargeting…