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    Building AVIV Vodka: A Decade of Purpose and Partnership

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    A little over a decade ago, I began working on AVIV 613 Vodka. At the time, it wasn’t clear what the journey would look like,…

    Jaguar Rebrand: Still Angry, But At Least I’m Not Alone

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    After spending the night tossing and turning over Jaguar’s new branding campaign, I did what any frustrated car lover would do: I dove into the…

    Jaguar: What Was the Brief?!

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    As a creative director—and a long-time Jaguar owner—I can’t help but ask: What was the brief that led to this campaign? Seriously, I’m baffled. Automobile…

    The Power of “We” in Presenting Creative Work

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    Presenting creative work is a collaborative team effort. Presenting from the “We” approach not only ensures that clients understand the breadth and depth of contributions…