My Blog

small with sidebar

    The Modern Take-Down Culture: A Personal Reflection and a Call for Empathy

    1024 576 Michael Kraabel

    In today’s digital age, the line between civil discourse and personal attacks has blurred. As someone who’s been the face of a company under public…

    Reflecting on Bishop+Rook’s Journey and Lessons Learned

    1024 683 Michael Kraabel

    When I started Bishop+Rook, I wrote a letter expressing my passion for vintage Land Rovers and the joy I found in connecting with others who…

    Reviving Red White & Blue

    680 540 Michael Kraabel

    When we think of American beer history, names like Budweiser and Pabst Blue Ribbon often dominate the conversation. Yet, nestled in the annals of brewing…

    Creative Revolution – Reimagining Vintage Advertising

    1024 576 Michael Kraabel

    Our latest Lab Challenge is called “Creative Revolution,” and it is an opportunity to travel through time to reimagine vintage advertising for the modern world.…