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    How Agencies Often Sabotage Themselves

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    I have always believed that an agency should function as a “teaching” organization just as much as a “thinking, doing, and making” organization. The agency…

    Navigating the Uncanny Valley in Brand Marketing

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    The concept of the uncanny valley isn’t new, but it’s never been more relevant. First coined by Japanese roboticist Masahiro Mori in 1970, the uncanny…

    Stop Calling It ‘Storytelling’ If There’s No Story

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    You know exactly the scenario I’m talking about. You’re sitting in a marketing meeting, eyes glazing over, while someone proudly declares their new strategy revolves…

    Why Most Brand Mission Statements Fail

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    I have seen too many companies waste time crafting mission statements that sound impressive but mean nothing. Words like innovation, integrity, and customer-centricity get polished,…