Small Media W/Sidebar Blog

Navigating the Uncanny Valley in Brand Marketing

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March 6, 2025

The concept of the uncanny valley isn’t new, but it’s never been more relevant. First coined by Japanese roboticist Masahiro Mori in 1970, the uncanny…

Stop Calling It ‘Storytelling’ If There’s No Story

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March 5, 2025

You know exactly the scenario I’m talking about. You’re sitting in a marketing meeting, eyes glazing over, while someone proudly declares their new strategy revolves…

Why Most Brand Mission Statements Fail

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February 28, 2025

I have seen too many companies waste time crafting mission statements that sound impressive but mean nothing. Words like innovation, integrity, and customer-centricity get polished,…

Your AI Content Sucks – Reverse Engineering Prompts in 2025

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February 23, 2025

For decades, I managed creative and marketing teams, and the hardest part of the job was never the creative work itself. It was getting useful…