Campaign

    United Heath Group

     1024 682 Michael Kraabel

    Responsible for developing a brand, campaign, and digital platform for aging populations looking to learn more about Medicare options from UHG. The Challenge Medicare, a crucial aspect of healthcare for retirees, often presents a complex landscape for those nearing retirement. Navigating its intricate rules and multiple parts, including Part A for hospital insurance, Part B…

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    Realtors

     1024 576 Michael Kraabel

    Directed a series of branded spots to highlight the value of hiring a REALTOR to help you with your home transaction.

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    Kerr Dental

     1024 576 Michael Kraabel

    Kerr Dental was looking for a campaign to celebrate their 125 year anniversary. This project was designed to reach out to the dental industry and engage them on a more personal level. KERR_JULIE_BANNER_09272016v2 KERR_125_vFINAL_CTA.00_00_07_08.Still001 KERR_125_vFINAL_CTA.00_00_08_14.Still002 KERR_125_vFINAL_CTA.00_00_10_17.Still003 KERR_125_vFINAL_CTA.00_00_11_11.Still004 KERR_125_vFINAL_CTA.00_00_13_17.Still005 KERR_125_vFINAL_CTA.00_00_15_19.Still006 KERR_125_vFINAL_CTA.00_00_16_15.Still007 KERR_125_vFINAL_CTA.00_00_19_17.Still009 KERR_125_vFINAL_CTA.00_00_20_15.Still010 KERR_125_vFINAL_CTA.00_00_21_19.Still011 KERR_125_vFINAL_CTA.00_00_23_20.Still012 KERR_125_vFINAL_CTA.00_00_26_04.Still014 KERR_125_vFINAL_CTA.00_00_27_16.Still015 KERR_125_vFINAL_CTA.00_00_29_01.Still016 KERR_125_vFINAL_CTA.00_00_29_21.Still017 KERR_125_vFINAL_CTA.00_00_31_12.Still019 KERR_125_vFINAL_CTA.00_00_33_00.Still021 KERR_125_vFINAL_CTA.00_00_36_02.Still023 KERR_125_vFINAL_CTA.00_00_36_19.Still024 KERR_125_vFINAL_CTA.00_00_38_05.Still025 KERR_125_vFINAL_CTA.00_00_39_02.Still026 KERR_125_vFINAL_CTA.00_00_39_23.Still027…

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    Stratasys

     1024 683 Michael Kraabel

    After extensive research and a global rebranding project, I was commissioned to develop a brand anthem to help introduce the newly combined company to the world.

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    3D Systems

     1024 683 Michael Kraabel

    Guided 3D Systems through the complicated landscape of digital lead generation for their On Demand and printer sales divisions. 3D Systems Overview 3D Systems On Demand Manufacturing is a service provided by 3D Systems, a company specializing in 3D printing technologies. This service offers custom manufacturing solutions using 3D printing and traditional manufacturing methods. It…

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    Build MN

     1024 576 Michael Kraabel

    Developed a strategy and brand to recruit more people into the construction trades. Today more than ever, America needs men and women who will build. The current labor shortage in the building trades is projected to grow, which means those who join the trades will be paid more, receive more benefits and enjoy better lifestyles…

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    Dominica Challenge

     1024 683 Michael Kraabel

    Rebranding a hidden Caribbean travel destination to the adventure- and experience-seeking millennial market. The Origins The inception of the Dominica Film Challenge marked a pivotal moment in the promotion and awareness of Dominica as a unique Caribbean destination. The concept was devised for the Discover Dominica Authority with two primary objectives: to significantly raise awareness…

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    Dominica

     1024 683 Michael Kraabel

    In the aftermath of hurricane Erika, the Commonwealth of Dominica was looking to attract adventure-seeking travelers for their next vacation. Covered with lush tropical jungle, volcanic peaks, and dotted with rivers and waterfalls, Dominica offers a much different island experience. My team developed the “Seeking Adventurers” campaign to target active travelers looking for a unique…

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    Blink

     1024 683 Michael Kraabel

    Developed a new brand campaign for Blink – Blinds-Between-Glass by ODL.  The new campaign focused on both retail and trade sales. The Challenge ODL challenged us to not only develop an entirely new brand name and identity system for their new blinds-between-glass product but also to develop a campaign and digital strategy to launch it…

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    D-Link – Cloud Cameras

     1024 765 Michael Kraabel

    Produced and Directed a launch campaign for D-Link’s new line of cloud-based security cameras. D-LINK Cloud Security Camera Launch Campaign The Challenge I worked closely with the D-Link internal brand team to write, produce, and direct content for their new cloud camera product launch.  D-Link had previously been known primarily for technical networking tools, making…

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    Ultradeck – by Menards

     1024 576 Michael Kraabel

    Wrote, Directed, and Produced a series of television spots used to launch the new line of Ultradeck products at Mendards. ULTRADECK New Product Launch Campaign The Challenge We were challenged to come up with a unique concept that highlighted the new Ultradeck product from Menards. The new composite decking product  was a major evolution in…

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    Carmex + Lebron

     960 720 Michael Kraabel

    A simple branded integration program between Carmex and Lebron James that created an internet sensation. Lebron James + Carmex Challenge We had a limited marketing budget at Carmex, but big hopes and dreams. Lebron James was a big fan of Carmex, using it during his warm ups to get ready for each game. While we…

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