Film

    REALTOR® + MAAR

     1024 576 Michael Kraabel

    Wrote, Produced, and Directed a series of TV spots for the Minneapolis Area Association of Realtors. When it comes to finding the perfect home, REALTORS act as matchmakers, helping guide you through the process and giving helpful advice along the way to steer you away from the ones that “just aren’t the one.” The collaborative…

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    Stratasys Medical

     1024 576 Michael Kraabel

    Developed a comprehensive marketing program for Stratasys to showcase their work across the medical field. Challenge Stratasys faces the significant challenge of showcasing its pioneering use of 3D printing and additive manufacturing in the medical field. The key difficulty lies in effectively communicating the complex and technical nature of their innovations to a diverse audience,…

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    Minneapolis Glass

     1024 576 Michael Kraabel

    Behind the scenes at Minneapolis Glass—a local glass fabricator with a large footprint. Challenge Marketing for Minneapolis Glass, a family-owned regional glass fabricator, presents a unique set of challenges and opportunities. As a local business with deep roots in the community, Minneapolis Glass has a story that resonates with family values, craftsmanship, and personalized service.…

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    Smart Sense

     1024 683 Michael Kraabel

    Developed a comprehensive marketing campaign to highlight the importance of protecting your home’s gas appliances.  A simple device can save you from a dangerous situation. Challenge Crafting a marketing strategy for a small connector fitting that attaches to a gas line, especially one that is typically concealed behind appliances, poses a unique challenge. This connector,…

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    Pace Labs

     1024 576 Michael Kraabel

    Had the absolute pleasure to work with one of the most important unknown companies in the world to develop a comprehensive brand platform. BRAND PURPOSE Inspired to Protect Inspired to the leave the environment, your health and your business better than we found it. Challenge Pace Analytical, also known as Pace Labs, is a company…

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    Carmex Half-Court Academy

     1000 667 Michael Kraabel

    I developed the concept for the Carmex Half-Court Academy film series to be used in coordination with a social media partnership with Lebron James. Challenge It was less than a challenge, but more of an opportunity.  As part of our sponsorship with LebronJames.com and his social media properties, we were allowed a certain number of…

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    Stratasys Anthem

     1024 576 Michael Kraabel

    Wrote, Directed, and Edited a new anthem spot to introduce the newly launched Stratasys brand to the world. The 3D Printing Solutions Company Challenge Stratasys, the leader in 3D printing and additive manufacturing, had recently undergone a significant global rebranding to unify its diverse divisions. This pivotal moment calls for a compelling narrative that reflects…

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    Realtors

     1024 576 Michael Kraabel

    Directed a series of branded spots to highlight the value of hiring a REALTOR to help you with your home transaction.

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    Kerr Dental

     1024 576 Michael Kraabel

    Kerr Dental was looking for a campaign to celebrate their 125 year anniversary. This project was designed to reach out to the dental industry and engage them on a more personal level. KERR_JULIE_BANNER_09272016v2 KERR_125_vFINAL_CTA.00_00_07_08.Still001 KERR_125_vFINAL_CTA.00_00_08_14.Still002 KERR_125_vFINAL_CTA.00_00_10_17.Still003 KERR_125_vFINAL_CTA.00_00_11_11.Still004 KERR_125_vFINAL_CTA.00_00_13_17.Still005 KERR_125_vFINAL_CTA.00_00_15_19.Still006 KERR_125_vFINAL_CTA.00_00_16_15.Still007 KERR_125_vFINAL_CTA.00_00_19_17.Still009 KERR_125_vFINAL_CTA.00_00_20_15.Still010 KERR_125_vFINAL_CTA.00_00_21_19.Still011 KERR_125_vFINAL_CTA.00_00_23_20.Still012 KERR_125_vFINAL_CTA.00_00_26_04.Still014 KERR_125_vFINAL_CTA.00_00_27_16.Still015 KERR_125_vFINAL_CTA.00_00_29_01.Still016 KERR_125_vFINAL_CTA.00_00_29_21.Still017 KERR_125_vFINAL_CTA.00_00_31_12.Still019 KERR_125_vFINAL_CTA.00_00_33_00.Still021 KERR_125_vFINAL_CTA.00_00_36_02.Still023 KERR_125_vFINAL_CTA.00_00_36_19.Still024 KERR_125_vFINAL_CTA.00_00_38_05.Still025 KERR_125_vFINAL_CTA.00_00_39_02.Still026 KERR_125_vFINAL_CTA.00_00_39_23.Still027…

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    Stratasys

     1024 683 Michael Kraabel

    After extensive research and a global rebranding project, I was commissioned to develop a brand anthem to help introduce the newly combined company to the world.

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