Photography

    Kauai Coffee

     1024 683 Michael Kraabel

    Designed and developed a variety of elements to bring the Kauai Coffee brand experience to life.  From the experience center to a subscription service. The Challenge The Kauai Coffee Company is one of those rare destinations in the world with such an incredible and authentic story that must be told to others.  Our challenge was…

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    AVIV 613 Vodka

     1024 682 Michael Kraabel

    As the acting Creative Director for AVIV 613 Vodka, my role encompasses overseeing every facet of the brand’s design, content creation, launch events, and marketing assets. Working in tandem with the founder and CEO, I’ve been instrumental in bringing their visionary concepts to life. Brand Foundation + Core Beliefs At AVIV Vodka, the core belief…

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    Bishop+Rook

     1024 683 Michael Kraabel

    Bishop+Rook Trading Co. specializes in the import, restoration, and bespoke building of vintage Land Rover Defenders. Introducing Bishop+Rook We specialize in sourcing, importing, and building vintage Land Rovers and Heritage Land Rover Defenders. We aim to ensure each vehicle we source or build retains its unique character, whether it’s an unrestored classic with original patina…

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    Inner Explorer

     1024 819 Michael Kraabel

    Developed a targeted media campaign focused on travelers seeking a more active vacation experience in a tropical environment – highlighted by real-world adventures. We are Dominica Dominica is beauty unspoiled. Culture preserved—a diver’s dream and hiker’s paradise. Dominica is the trailhead to adventure and discovery, unlike any other Caribbean destination. Dominica features volcanic peaks, boiling…

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    3D Systems – Medical

     1024 683 Michael Kraabel

    Worked closely with 3D Systems Medical Divison to develop a campaign to support their field marketing, tradeshow, and lead generation programs.

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    Lyric

     1024 576 Michael Kraabel

    Developed a digital-first go-to-market strategy for Honeywell’s new line of revolutionary Wi-Fi connected Lyric Thermostats. The Challenge Honeywell faced a growing challenge from Nest, disrupting the home thermostat space, using connected technology and a sleek modern design.  We were challenged to deliver a compelling digital-first launch campaign to put Honeywell back in the lead. The…

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    Honeywell

     1024 683 Michael Kraabel

    Developed an extensive library of visual and digital assets for Honeywell’s professional HVAC contractor market. CONTRACTOR_PRO_SET01-7862_Corrected CONTRACTOR_PRO_SET01-8322_Corrected CONTRACTOR_PRO_SET01-11082_Corrected CONTRACTOR_PRO_SET01-14332_Corrected CONTRACTOR_PRO_SET01-15172_Corrected CONTRACTOR_PRO_SET01-18052_Corrected

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    3D Systems

     1024 683 Michael Kraabel

    Guided 3D Systems through the complicated landscape of digital lead generation for their On Demand and printer sales divisions. 3D Systems Overview 3D Systems On Demand Manufacturing is a service provided by 3D Systems, a company specializing in 3D printing technologies. This service offers custom manufacturing solutions using 3D printing and traditional manufacturing methods. It…

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    Build MN

     1024 576 Michael Kraabel

    Developed a strategy and brand to recruit more people into the construction trades. Today more than ever, America needs men and women who will build. The current labor shortage in the building trades is projected to grow, which means those who join the trades will be paid more, receive more benefits and enjoy better lifestyles…

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    SAM Nutrition

     1024 683 Michael Kraabel

    Worked directly with the SAM Nutrition executive team to refresh and modernize the brand – from tradeshows to digital experiences. The Challenge SAM Nutrition is a growing international importer of animal nutrition ingredients, but they had never really spent much time developing their brand.  They needed a refresh to reflect their status as a global…

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