Directing

    Carmex – Half-Court Hero

     1024 683 Michael Kraabel

    I was the creative lead on a campaign that ultimately resulted in a “Viral Video for the Year Award” and a “My Sportcenter Moment” commercial. CARMEX Lebron James Half-Court Hero Contest Carmex + Lebron James Half-Court Hero Campaign This campaign was part of a larger outreach program to reach deep into the Carmex fan base.…

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    REALTOR® + MAAR

     1024 576 Michael Kraabel

    Wrote, Produced, and Directed a series of TV spots for the Minneapolis Area Association of Realtors. When it comes to finding the perfect home, REALTORS act as matchmakers, helping guide you through the process and giving helpful advice along the way to steer you away from the ones that “just aren’t the one.” The collaborative…

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    Stratasys Medical

     1024 576 Michael Kraabel

    Developed a comprehensive marketing program for Stratasys to showcase their work across the medical field. Challenge Stratasys faces the significant challenge of showcasing its pioneering use of 3D printing and additive manufacturing in the medical field. The key difficulty lies in effectively communicating the complex and technical nature of their innovations to a diverse audience,…

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    Minneapolis Glass

     1024 576 Michael Kraabel

    Behind the scenes at Minneapolis Glass—a local glass fabricator with a large footprint. Challenge Marketing for Minneapolis Glass, a family-owned regional glass fabricator, presents a unique set of challenges and opportunities. As a local business with deep roots in the community, Minneapolis Glass has a story that resonates with family values, craftsmanship, and personalized service.…

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    Carmex Half-Court Academy

     1000 667 Michael Kraabel

    I developed the concept for the Carmex Half-Court Academy film series to be used in coordination with a social media partnership with Lebron James. Challenge It was less than a challenge, but more of an opportunity.  As part of our sponsorship with LebronJames.com and his social media properties, we were allowed a certain number of…

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    Stratasys Anthem

     1024 576 Michael Kraabel

    Wrote, Directed, and Edited a new anthem spot to introduce the newly launched Stratasys brand to the world. The 3D Printing Solutions Company Challenge Stratasys, the leader in 3D printing and additive manufacturing, had recently undergone a significant global rebranding to unify its diverse divisions. This pivotal moment calls for a compelling narrative that reflects…

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    Carmex – Extreme Conditions

     1024 683 Michael Kraabel

    Produced and Directed the first television spot in the 75 year history of the iconic Carmex brand. CARMEX Extreme Conditions Brand Campaign “Extreme Conditions” – :30 Crafting and directing a TV commercial for the iconic Carmex brand was a creative bucket list item. The campaign’s heartbeat revolved around capturing the brand’s playful essence while showcasing…

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    D-Link – Cloud Cameras

     1024 765 Michael Kraabel

    Produced and Directed a launch campaign for D-Link’s new line of cloud-based security cameras. D-LINK Cloud Security Camera Launch Campaign The Challenge I worked closely with the D-Link internal brand team to write, produce, and direct content for their new cloud camera product launch.  D-Link had previously been known primarily for technical networking tools, making…

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    Ultradeck – by Menards

     1024 576 Michael Kraabel

    Wrote, Directed, and Produced a series of television spots used to launch the new line of Ultradeck products at Mendards. ULTRADECK New Product Launch Campaign The Challenge We were challenged to come up with a unique concept that highlighted the new Ultradeck product from Menards. The new composite decking product  was a major evolution in…

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    Honeywell – WiFi Thermostats

     1024 576 Michael Kraabel

    Produced and Directed the first television spot in the 75 year history of the iconic Carmex brand. HONEYWELL Wi-Fi Thermostats Launch Campaign Honeywell Wi-Fi Thermostat Launch This campaign was developed as part of the launch of the new Honeywell Wi-Fi Connected Thermostat. I wrote and directed a series of long-form films and shorter cut-down spots…

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